Touchpoint Fields

The Touchpoint object is the central record in the Cleot Attribution App. Each touchpoint represents a single campaign interaction linked to a person and (optionally) an Opportunity.

Fields

Field	Description
Touchpoint Name	Auto-generated identifier (e.g., TP-00001)
Campaign	The Campaign that generated this touchpoint
Contact	The Contact associated with the campaign interaction
Lead	The Lead that originally created this touchpoint (retained after conversion)
Account	The Account derived from the Contact or converted Lead
Opportunity	The Opportunity this touchpoint is attributed to (empty for unattributed touchpoints)
Campaign Member	Reference to the CampaignMember record that triggered this touchpoint
Touch Date	The timestamp when the touchpoint was created
Status	Created (not linked to an Opportunity) or Attributed (linked to an Opportunity)
Active	Whether the touchpoint is included in attribution calculations. Set to false when a campaign type exclusion is applied
Attribution Weight	The percentage of credit assigned by the active attribution model
Opportunity Amount	The distributed share of the Opportunity's pipeline value
Opportunity Amount Won	The distributed share of won revenue (populated when the Opportunity is Closed Won)
Touchpoint Position	The lifecycle stage at the time of creation (e.g., "Lead - MQL", "Contact", "Opportunity - Negotiation")

Relationships

Field	Related Object
Campaign	Campaign
Contact	Contact
Lead	Lead
Account	Account
Opportunity	Opportunity

All lookups use Set Null on delete — if a parent record is deleted, the touchpoint is preserved but the reference becomes empty.